Tidal Swimwear is an ethical, premium women’s swimwear brand, designed in St Tropez and made with love in the U.K.

Welcome to Tidal Swimwear, where we celebrate the everlasting summer and indulge in beautifully designed swimwear made from the best quality fabrics. With sustainability at our heart, all our products are made from premium recycled Italian lycra, with everything being made locally, here in the U.K.

We believe in quality over quality and adopt a slow-fashion approach to production, ensuring premium quality products with little waste. As such, we only release our new collections when it’s the right time for us and order in small, regular quantities to ensure nothing goes unused.

We’re all about creating timeless pieces which are minimal and clean cut. Both our bikinis and swimsuits exude an understated elegance with designs that flatter the figure and colours that compliment your skin tone. We also believe beauty is in the detail, which is why we inject a special touch to each of your pieces, subtly adorned with our signature trim.

Founded by Victoria Stockford, Tidal Swimwear was inspired by her idyllic childhood spent on eye-opening travels with her parents and two younger sisters. With such a vibrant upbringing, Victoria had adventure in her blood from an early age. Having spent much of her life by the ocean and long summers at her family home in St Tropez, she eventually conceived the idea to create her own swimwear line inspired by her lifelong travels with her family – to that of her own travels today.

And so, Tidal Swimwear was born.

A note from Victoria – 

“Family has always been central to my life. Many of the amazing experiences i’ve had travelling were with my parents and two younger sisters. As such, I very much wanted to carry this through to Tidal. They have inspired me to create cohesive pieces that each have individual identities, whilst working in harmony together – much like us”