Meet the founder


My name is Victoria and I am the creator and founder of Tidal Swimwear. I was born and raised in the heart of London. From a very young age my family and I would travel through most our school holidays. An instant love and obsession for travel and the ocean was truly embedded in me. Due to being away so much my two younger sisters and I seemed to be on a constant and rather impossible mission to find beautiful swimwear that both wouldn’t just last that one holiday and be relatively affordable. This is how Tidal was born, I saw a gap in a rather overcrowded market. My mission was to make swimwear for the all year round traveller and to abide by the following needs of that woman –

To be British made enabling me to be there through out the making of our pieces. To be sustainable and look after our planet whilst fulfilling my dream. To be affordable. To last for the holidays, long weekends, summers and spa days for all the years to come. To hold you in in all the correct places. To empower that woman when she wears Tidal, to feel confident and good about herself, wherever you may be in this vast and exciting planet.

 See the ABOUT page to find out more about Tidal Swimwear


My personal beach style is…

I would describe my style as boho chic.

Instagrams that inspires me for travel and style…

I am in love with @jimandkittysthey have the most gorgeous way of editing and taking their photos, being both individual and unique; @biancaellabooth is always on a beach as she is blessed to be living in Bali!  Finally @jannideler and her fiancé @jonolsson1 this gorgeous couple is always travelling; always making me want to explore more and more and places I wouldn’t’t have perhaps thought of.  I love the thrill of seeking new experiences!

An unforgettable beach I have travelled to in the last 12 months…

It has to be Tulum. I met so many gorgeous and interesting people; open minded and fun! The long sandy beach offers a collective mix of a unique selection of modern and rustic hotel resorts with hip yoga vibes. Love it!

The next beach on my bucket list is…

The Maldives; the idea of sleeping above the crystal blue waters would be dreamy!  Living amongst nature is so romantic. I also want to visit the Philippines.  With lots of small islands to visit, I imagine seeing the real Filipino life style, untouched by tourism.  I am a big fan of diving so this part of the world offers some of the best diving adventures. Always ready to explore somewhere new!


I hope you can join us and help us make a difference!

If you are already a tidal girl, thank you so much and welcome to the team X